Browsing virtually any remotely social website or blog, I can’t help but notice the never-ending boasting fest. The photos of envy-inspiring travels, perfect bodies, dreamy partners doing all the right things, a splendour of expensive jewellery, cosmetics, clothes and apartments. A competition of whose life is more perfect, more carefree, more dreamlike is never-ending. Just looking at all those smiling faces on beautiful tropical beaches can inspire an uncomfortable, jealousy-stricken train of thoughts: why is my life not like this? Why is everyone better off than me? Am I doing something wrong?